Welcome to Lomellina 2026
June 30, 2026
Robbio takes centre stage at the Lomellina Days
July 7, 2026INNOVANDO 2025:
the future of rice starts in Robbio
The 2025 edition of “INNOVANDO: The Future of Rice Starts in Robbio” was met with great success.
Now a well-established event, the conference once again became part of the rich program of the Robbio Fair, a key gathering for the agricultural and rice-growing sector of the region.
The event saw extraordinary participation, confirming the growing interest in innovation and the future development of the rice industry. Farmers, technicians, companies, and representatives from the academic world gathered to share experiences, expertise, and future perspectives.
A fundamental role in the organization was played by Stefania Buffa Riso, who coordinated every aspect of the conference with professionalism and attention to detail, contributing decisively to the success of the initiative.
Thanks to careful and passionate work, the event once again established itself as a qualified and engaging platform for dialogue among all actors within the rice supply chain.
Opening the conference
The conference was opened by Stefania Buffa herself — agricultural entrepreneur and board member of AgriEventi — who welcomed participants by highlighting the value of the event not only as a professional opportunity, but also as a moment of human connection and territorial identity.
As she emphasized, the Robbio Fair represents a place of belonging, where relationships, traditions, and shared visions come together.
The central theme of the 2025 edition, innovation, was presented as both a concrete challenge and a responsibility toward the future.
A future that requires the ability to carry agricultural businesses forward, pass on generations of knowledge, and face ongoing transformations with determination and vision.
nnovation, research, and sustainability
A major focus of the conference was the dialogue between scientific research, businesses and agriculture considered essential for developing effective and sustainable solutions.
One of the most important moments of the event was the keynote speech by Professor Vittoria Brambilla.
Professor and researcher at the University of Milan, Vittoria Brambilla is one of the leading experts in plant genetics and biotechnology applied to rice cultivation.
Her scientific work focuses on crop genetic improvement and new technologies, including Assisted Evolution Techniques (TEA), innovative tools opening new possibilities for more sustainable and efficient rice farming.
Her presentation provided highly valuable insights and enriched the conference with a concrete and up-to-date vision of the opportunities offered by scientific research.
Looking beyond today’s challenges
Throughout the conference, the importance of looking beyond everyday difficulties clearly emerged, embracing the opportunities created by innovation and collaboration among all stakeholders in the sector.
Rice, after all, is far more than a crop: it represents identity, history, and economic value for entire communities.
Its future depends on shared, conscious, and forward-looking choices.
Special thanks were also extended to partner companies such as BASF, Corteva, and Groupagro, whose support made the event possible and helped strengthen the path toward increasingly innovative agriculture.
A key event for the rice sector
“INNOVANDO 2025” once again confirmed itself as an essential event for the industry — capable of bringing together tradition and innovation while providing concrete tools to face future challenges.
A success both in participation and in content, demonstrating the vitality, resilience, and determination of the rice-growing world.
